The Rise of Video ContentAs time passes, people are becoming more and more visual. They want quick, digestible pieces of information that they can access easily. That's where video content comes in. Video content is more engaging, has higher retention rates and leads to more clicks. Platforms like Instagram and Tiktok have exploded because of…
Changes in Consumer BehaviorWith the rise of e-commerce, consumer behavior has fundamentally changed. In the past, shopping required going to the store and physically selecting items. Now, consumers can buy anything they want at any time of day or night without ever leaving their homes. This has understandably caused a decline in foot traffic for…
Identify a Gap in the MarketStarting a company requires more than just a good idea. It requires identifying a problem that you can solve. A gap in the market is an opportunity to create something new that people will want. Identifying that gap means researching current trends and technologies and finding where people's needs aren't…
